Netflix performed admirably during the 2008 global financial crisis, with its next big run coming in during 2010-11. After this decline, it resumed its uptrend and by February 2004, it topped $74 a share, when it implemented its first stock split. It was not a rosy start for Netflix’s stock though, because shortly after its IPO, it tumbled to its all-time low of $4.85 in October 2002. The company has had two splits since the IPO: a 2-for-1 split on the 12 th of February 2004 and a 7-for-1 split on the 15 th of July 2015. On its first day of trading, the stock closed at $16.75. When Netflix went public in May 2002, it started at $15 a share, and a market capitalisation of $300 million. The deal gave Netflix access to a rich library of superhero characters, and shareholders hope the company can leverage on these in order to boost their original content rollout in a consumer market still hooked on the superhero rush. As of October 2018, the company has only made one acquisition the 2017 buyout of Millarworld, a comic book publishing company. Netflix has not been aggressive when it comes to mergers and acquisitions. While the company has had success in streaming licensed content, it has also witnessed huge success and popularity with its original shows, such as ‘Narcos’ and the ‘House of Cards’ series. By 2016, Netflix was available in more than 130 countries. The video-on-demand shows became available on smartphones and other internet connected devices in 2010, the same year that the company started its global expansion. Netflix introduced streaming in 2007, allowing its members to watch their favourite TV shows and movies on their personal computers. Interestingly, Netflix is part of FANG ( Facebook, Amazon, Netflix and Google), which are regarded as high-momentum, as well as the most traded stocks in the world. It is listed on the NASDAQ exchange in the Consumer Services category, where it trades under the ticker NFLX. The Netflix company survived the dot-com crash at the turn of the millennium, holding its Initial Public Offering (IPO) on the 23 rd of May 2002. As of September 2018, Netflix boasted close to 200 million monthly subscribers in over 190 countries.
Netflix started as a DVD rental-by-mail service, but over the years evolved into a world leading internet streaming entertainment service. The company is headquartered in Los Gatos, California in the United States. Netflix was founded on the 29 th of August 1997 by Reed Hastings and Marc Randolph.
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